What is the SEO?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

What is a clean URL?

Semantic URLs, also sometimes referred to as clean URLs, RESTful URLs, user-friendly URLs, or search engine-friendly URLs, are Uniform Resource Locators (URLs) intended to improve the usability and accessibility of a website or web service by being immediately and intuitively meaningful to non-expert users.

What is an anchor on a Web page?


The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that thepage will receive by search engines.

What is a long tail keyword?

Three good reasons to target long tail keywords! ... Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

How domain authority is calculated?

Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank, MozTrust, etc.—into a single score.


What is a user friendly URL?

A friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines. User-Friendly URLs.

What is the average cost for SEO services?

Monthly Pricing – By far the most common pricing model, you should expect to pay at least $750 per month to retain a trustworthy SEO firm. If you are looking for a specific service such as link building, you may find some good agencies from about$500 per month.

What is SEO and PPC marketing?

When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.

What is an online business directory?

A business directory is a website or printed listing of information which lists allbusinesses within some category. Businesses can be categorized by business, location, activity, or size. Business may be compiled either manually or through an automated online search software.

What is an online directory?

A web directory or link directory is a directory on the World Wide Web. A collection of data organised into categories It specializes in linking to other web sites and categorizing those links.

What is an Alt tag?

The term "ALT tag" is a common shorthand term used to refer to the ALTattribute within in the IMG tag. Any time you use an image, be sure to include an ALT tag or ALT text within the IMG tag. Doing so will provide a clear text alternative of the image for screen reader users.


What is the purpose of meta tags?

Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search enginesuse this information when building their indices.

What is a blue hat hacker?

A blue hat hacker is someone outside computer security consulting firms who is used to bug-test a system prior to its launch, looking for exploits so they can be closed. Microsoft also uses the term BlueHat to represent a series of security briefing events.

What are gray hat techniques?

In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniqueswhich remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google’s published guidelines."  

What is a white hat link?

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

What is SEO in marketing?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

What is Page authority?

Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.



What is a SEO friendly website?

Search Engine Optimization (SEO) is a way of designing websites to make them search engine friendly, so that the search engines can interpret the content and index it, in the database, accordingly for the users. The better the SEO strategies used, the more the chances of indexation and good ranks on the first SERP.

How does the Google algorithm work?

PageRank is an algorithm used by Google Search to rank websites in their searchengine results. PageRank was named after Larry Page,[1] one of the founders ofGoogle. PageRank is a way of measuring the importance of website pages. ... (Google uses a logarithmic scale.)