SEO
is short for Search Engine Optimization. It simply means to optimize your
website so that it ranks higher in search engine organic results. By organic we
mean the free search results and not the paid ones.
SEO
should be done both on site or on page and off site or off page. This means, in
order to increase your web ranking, you will have to improve your website in
terms of meta tags, content, keywords which is called on site. Getting relevant
link to your website from authority website is called off site SEO.
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