In SEO (search engine
optimization) terminology, it refers to SEO manipulation techniques that are
used to increase search engine ranking, but violate the search engine's Terms
of Service.
Commonly used SEO cheating (SPAM) methods:
1. Mirror sites (Shadow
domain): Using high graded website to receive high ranking, then transfer it to
a low graded customer's website.
2. Excessive usage of
keywords or hidden keywords: Constant repetition of keywords in the article, or
hiding them on purpose.
3. Transparent words:
Creating invisible keywords that can only be see by the search engines.
4. Improper usage of
links: In order to increase web links, link farms are connected to the website,
hoping to increase ranking.
5. Meta SPAM: Constant
repetition of key words in the Meta tag.
6. Doorway Page: Creating
false doorway page to trick the search engines. (For example an opening page or
an image page.
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