What is SERP (Search Engine Result Page)?

A search engine results page, or SERP, is the web page that appears in a browser window when a keyword query is put into a search field on a search engine page. The list of results generally includes a list of links to pages that are ranked from the most popular to the least popular from the number of hits for the particular keyword. The list will include not only the links, but also a short description of each page, and of course, the titles of the webpage. The term “search engine results page” may refer to a single page of links returned by a query or the entire set of links returned.

Many search engine results pages have different types of listings. These types of SERPs are found most commonly in larger search engines, such as Google.com and Yahoo!. They include results such as:

Contextual
Algorithmic
Sponsored listings
Images
Maps
Organic search listings
Definitions
Suggested search query refinements

Major search engines can also offer specific search engine results pages that pertain to specific the specific types of listings. Search engine results pages can also be the results page for an image search, a map search, a news search, a blog search, or many of the other options major search engines offer.

Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.